Automotive2021
Head of Marketing
Led regional marketing for Cars24 Middle East, scaling the business to USD 230M in vehicle sales within 22 months across the UAE and Saudi Arabia.
Marketing LeadershipBrand StrategyPerformance MarketingRead more
Growth Marketing Leader | Regional Marketing Head | Brand & Commercial Strategist
Growth Marketing Leader with 10 years of experience across Marketing Leadership, Brand Strategy, Growth Marketing, Performance Marketing, Customer Acquisition, Go-to-Market Strategy, CRM, Digital Marketing, and Business Expansion within the Automotive, QSR, E-commerce, and Consumer Technology sectors. Recently led the marketing function for Cars24 Middle East, driving market expansion across the UAE and Saudi Arabia through brand development, customer acquisition, and commercial growth initiatives. Enabled USD 230 Million in business growth by implementing data-driven acquisition strategies and optimizing marketing performance.
Led regional marketing for Cars24 Middle East, scaling the business to USD 230M in vehicle sales within 22 months across the UAE and Saudi Arabia.
Led performance and awareness marketing for KFC and Pizza Hut at Yum! Brands India, driving digital-first campaign optimization.
Managed CRM and Facebook channels at Cars24, optimizing customer engagement journeys and executing integrated digital campaigns.
Optimized acquisition and remarketing plans at StalkBuyLove, reducing CAC by 30% and improving ROAS.