Managed brand and performance marketing for KFC and Pizza Hut within Yum! Brands India.
Strengthen digital customer engagement, improve campaign effectiveness, and create new customer acquisition avenues.
Developed integrated marketing strategies for KFC and Pizza Hut through data-led media planning, established strategic collaborations with PhonePe Switch and Google Pay Spot, and executed large-scale marketing investments.
Transformed the media mix from traditional advertising to a digital-first approach, increasing awareness campaign ROAS from 2.5X to 5X.
Highlighted the power of shifting toward a digital-first marketing approach in driving campaign efficiency and return on ad spend.