Managed performance marketing strategies to enable sustainable business growth for an e-commerce platform.
Improve marketing effectiveness, media efficiency, customer acquisition quality, and revenue contribution.
Optimized paid acquisition and remarketing plans across digital platforms using performance analytics and campaign optimization techniques.
Reduced Customer Acquisition Cost by 30% while improving Return on Advertising Spend (ROAS) from 4X to 5X.
Proved that data-driven campaign optimization can significantly lower acquisition costs while boosting ROAS.