Led the regional marketing function for Cars24 Middle East, driving market expansion across the UAE and Saudi Arabia through brand development, customer acquisition, and commercial growth initiatives.
Accelerate market penetration and scale revenue across competitive automotive markets in the UAE and Saudi Arabia.
Architected the marketing function for Cars24's Middle East business, establishing integrated brand, performance, media, and customer acquisition capabilities, directed high-impact brand positioning initiatives such as the Burj Khalifa activation, and implemented value-based marketing frameworks.
Scaled Cars24 Middle East to USD 230 Million in vehicle sales within 22 months and achieved the lowest Customer Acquisition Cost across the global portfolio, maintaining acquisition costs at 3.5% of ASP in the UAE and 2.5% of ASP in Saudi Arabia.
Demonstrated the ability to build high-performing regional marketing operations and drive rapid revenue acceleration in international markets.