Sivaram G

Sivaram G is a brand, marketing and growth leader with 16+ years of experience building and scaling consumer businesses across FMCG, D2C and international markets. His career spans established organisations and challenger brands, with experience across brand strategy, consumer insight, go-to-market, innovation, customer acquisition and revenue growth. He has held leadership roles across CavinKare, SABMiller, Tata Global Beverages, Licious, Third Wave Coffee, FreshToHome and Believe. At Licious, he helped establish the brand as a category benchmark in meat and seafood, driving 240% growth in customer acquisition and 4x revenue growth. At FreshToHome, he led an end-to-end brand relaunch across positioning, creative, digital and retail, while driving 160% growth in new customer acquisition and contributing to 3x revenue growth. At Believe, Sivaram led marketing for a portfolio of beauty and personal care brands across India and the Middle East, while also driving the NPD agenda across categories. He additionally managed Iba Cosmetics as a business unit in India and led business development for Believe’s Jeddah manufacturing facility. The role spanned portfolio strategy, innovation, GTM, business management and B2B growth, giving him direct responsibility across both brand and commercial outcomes. His experience also includes managing tea brands at Tata, repositioning Knock Out at SABMiller, building new categories and products at CavinKare, and leading global marketing and GTM across India, the Middle East and other emerging markets at Believe.