FMCG personal care company.
Attracted non-users of hair colors and targeted younger consumers not utilizing traditional herbal hair wash powders.
Relaunched Indica Herbals with a new proposition, developed consumer acquisition plans, worked on the marketing mix of Meera hair wash paste, and developed the NPD pipeline for hair colors.
Successfully relaunched Indica Herbals, drove revenue and share growth for Indica 10 mins hair colors, launched Meera hair wash paste in Tamil Nadu, and built the NPD hair color pipeline.
Gained foundational FMCG experience in brand relaunch, consumer acquisition, and new product development.