D2C and e-commerce platform for fresh fish, meat, and seafood.
Needed to relaunch the brand, drive customer acquisition, and scale retail stores nationwide to fuel revenue growth.
Repositioned FreshToHome with a full brand relaunch integrating online and offline touchpoints, expanded product portfolio with ready-to-fry and cold cuts, and scaled physical retail presence.
Achieved category-leading brand metrics including 160% increase in new customer acquisition, fueling 3x revenue growth in 20 months, and scaled to 30+ physical stores nationwide.
Demonstrated ability to drive rapid customer acquisition and massive revenue scale through integrated offline and online touchpoints.