Global beverage company managing the Kanan Devan portfolio.
Strengthened competitive positioning and brand consideration among young demographics in Kerala and Karnataka.
Executed portfolio strategy launching two new variants (Duet and Strong) and designed and rolled out a digital-first consumer engagement campaign.
Successfully launched two new variants and drove +17% brand consideration among 18-25 year olds through the Kanan Devan Photography Escapade 3 campaign.
Highlighted the effectiveness of targeted digital campaigns and portfolio expansion in driving brand consideration.