Global brewing company.
Addressed declining market share and revitalized brand equity scores across core markets.
Launched a celebrity-led marketing campaign, diagnosed decline drivers to stabilize market share, and spearheaded the relaunch of Knock Out Beer with a new positioning on masculinity and redesigned packaging.
Boosted brand equity scores across all core markets, stabilized market share by reversing downward trends, and modernized brand identity for Knock Out Beer.
Demonstrated turnaround capabilities for established beverage brands through strategic repositioning and marketing mix restructuring.