Senior Director, Marketing at BigBasket, a TATA Enterprise, leading the marketing function across brand, digital/growth marketing, CRM, partnerships, and hyperlocal initiatives.
Drove growth across a period of ~20x revenue growth and managed large-scale marketing and cross-functional initiatives for BigBasket.
Prepared and achieved the Annual Operating Plan for Marketing including budgeting, media allocation, traffic and conversion plans. Managed company-wide brand charter, diversified media mix, digital-led customer acquisition, CRM, partnerships, hyperlocal BTL marketing, and strategic initiatives.
Successfully led the marketing function through ~20x revenue growth, managed sports and brand partnerships (IPL teams RR, RCB, TATA Ultra Marathon, TATA Crucible quiz), large-scale BTL marketing for 600+ store rollouts, and served on the Operating Council.
Gained extensive experience scaling marketing operations and driving revenue growth at a large enterprise level.