Senior Director, Marketing
Senior Director of Marketing at BigBasket with extensive experience leading marketing functions, brand marketing, digital and growth marketing, CRM, partnerships, and hyperlocal strategic initiatives. Experienced in driving large-scale customer acquisition and revenue growth.
Led marketing function at BigBasket through ~20x revenue growth, managing brand charter, digital acquisition, CRM, and strategic partnerships.
Led customer acquisition and performance marketing at Urban Ladder.
Managed a national-level benchmarking project assessing 90,000 students across 6 states.
Researched and covered the Indian technology sector as an Equities Analyst.