Nikhil Kurup

Marketing operations and lifecycle for marketplaces

Thiruvananthapuram, Kerala

+209%Email open rate

11+Years experience

6Companies

About

I build the parts of marketing nobody sees: lifecycle flows, attribution, and the CRM that stops being a spreadsheet somewhere around Series B. Eleven years and six companies, mostly marketplaces, mostly cleaning up after a period of fast growth. I am usually the person in the room asking where a number came from.

Case studies

Marketplace2024

Fixing a leaking onboarding funnel at a services marketplace

5.4%

Conversion rate

34%

Email open rate

Rebuilt the event taxonomy and lifecycle programme at a services marketplace, more than doubling the share of signups that booked a first job.

Marketing operationsLifecycleAnalyticsRead more

Mfolio