Kavya Rao

Performance marketing for fintech — ROAS that survives an audit

Bengaluru, Karnataka

4.8xROAS

+256%Signups

7+Years experience

4Companies

About

I run paid acquisition for lending and payments products, mostly Google and Meta, with a fair share of the work sitting in the tracking underneath. Fintech spend gets audited, so I care more about what holds up under attribution scrutiny than what the dashboard reports on day one. Seven years in, four companies, most of them somewhere after Series A.

Case studies

Fintech2024

Halving cost per lead on a personal lending product

₹310

Cost per lead

4.8x

ROAS

Rebuilt paid acquisition for a personal lending product around funded loans rather than form fills — halving cost per lead while more than tripling qualified signups.

Paid searchPaid socialAttributionRead more

Mfolio