Charu Gupta

Brand and marketing leader with 18 plus years across D2C, B2B SaaS, and agency. Builds marketing functions and brands from the ground up, owning the full engine across brand positioning, go to market strategy, content, performance marketing, influencer marketing, marketing technology, and team leadership, and ties that work to commercial outcomes. Also builds with AI rather than only talking about it, having shipped a working app and website using Claude, GitHub, Supabase, and Xcode, and running AI led research and automation across the marketing function. Recent impact includes a 5X launch day traffic spike at Poetrique, contribution to 1Mn USD ARR growth at Hiver, and work on India first Cannes Glass Lion Grand Prix winning campaign.