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Arjun Mehta

Growth marketer for D2C brands — paid to organic, profitably

Bengaluru, Karnataka
₹2.9CrInbound revenue
+638%Organic traffic
9+Years experience
5Companies
AboutWorkSkills

About

Nine years building acquisition for consumer brands in India, mostly arriving at the point where paid spend has stopped scaling. I work on the unglamorous half of growth — search intent, lifecycle, and the margin between what a customer costs and what they are worth. Previously across skincare, quick commerce and subscription retail.

Case studies

Bloomleaf
D2C beauty & personal care2024

Cutting blended CAC in half at a D2C skincare brand

↘₹1,180
Customer acquisition cost
↗₹4.1Cr
Inbound revenue

Rebuilt acquisition around search intent and lifecycle, halving blended CAC without giving up volume.

SEOPaid searchLifecycleRead more→

Skills

  • SEO
  • Paid search
  • Lifecycle & CRM
  • Conversion rate optimisation
  • Marketplace ads