Ananya Varma

Brand building for consumer businesses

Hyderabad, Telangana

₹7.8CrInbound revenue

+692%Audience growth

12+Years experience

5Companies

About

I work on consumer brands, mostly food and personal care, and usually at the point where a business that grew on instinct has to explain itself to people who have never heard of it. Twelve years, five companies. I am more interested in what a brand can credibly claim than in what it would like to say.

Case studies

Consumer packaged goods2023

Taking a regional food brand national without losing its accent

₹11.2Cr

Inbound revenue

19,00,000

Audience growth

Took a regional food brand national by making its regional specificity the proposition rather than sanding it off — tripling revenue without diluting the audience.

Brand strategyCampaign developmentCreative directionRead more

Mfolio